{"title":"iam","description":null,"products":[{"product_id":"moominmamma-round-cushion","title":"Moominmamma Round Cushion","description":"\u003cp\u003e\u003cstrong\u003eMoominmamma Round Cushion – “He Needs a Woman’s Admiration” (32cm)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdd a warm touch of wisdom and wit to your space with this soft round cushion featuring Moominmamma. With a loving expression and the humorous quote, “Poor Moomin! I must go there, he needs a woman’s admiration,” this cushion captures the gentle, nurturing charm of the Moomin family's beloved matriarch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFeatures Moominmamma illustration with quote in speech bubble\u003c\/li\u003e\n\u003cli\u003eDiameter: 32cm – perfect for lounge chairs, bedrooms, or cozy corners\u003c\/li\u003e\n\u003cli\u003eQuilted polyester surface with soft plush filling\u003c\/li\u003e\n\u003cli\u003eCountry of origin: China (omit if needed)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFun Fact:\u003c\/strong\u003e\u003cbr\u003eMoominmamma is the calm, collected heart of the Moomin household. Created by Finnish author Tove Jansson, she’s known for her kindness, practical wisdom, and ever-present handbag — often carrying everything needed to solve the day's problems.\u003c\/p\u003e","brand":"iam","offers":[{"title":"Default Title","offer_id":51046727221479,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0277\/9817\/5819\/files\/moominmamma-round-cushion-9628862.jpg?v=1753379452"},{"product_id":"little-my-round-cushion","title":"Little My Round Cushion","description":"\u003cp\u003e\u003cstrong\u003eMoomin Little My Round Cushion – “Hip Hip! Only the Turnip Glows!” (32cm)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBring a burst of energy to your space with this playful round cushion featuring Little My, the fiery and fearless character from the Moomin universe. With her signature topknot, mischievous grin, and the quirky quote “Hip hip! Only the turnip glows!”, this soft cushion adds bold personality to any room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFeatures Little My illustration and printed quote on soft pink background\u003c\/li\u003e\n\u003cli\u003eDiameter: 32cm – ideal for beds, reading nooks, or playful decor\u003c\/li\u003e\n\u003cli\u003eQuilted polyester exterior with plush filling for comfort\u003c\/li\u003e\n\u003cli\u003eCountry of origin: China (omit if necessary)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFun Fact:\u003c\/strong\u003e\u003cbr\u003eLittle My, created by Tove Jansson, is known for her blunt honesty, love of chaos, and tiny size. Despite her small stature, she’s one of the boldest voices in Moominvalley — always ready to speak her mind or stir up a little harmless trouble.\u003c\/p\u003e","brand":"iam","offers":[{"title":"Default Title","offer_id":51046728237287,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0277\/9817\/5819\/files\/little-my-round-cushion-3872787.jpg?v=1753379452"}],"url":"https:\/\/mushop.com.au\/collections\/iam\/material_polyester.oembed","provider":"Mu Shop","version":"1.0","type":"link"}