What are Moomin?


Since we started to stock more of Moomins merch, customers who are not familiar with the characters started have questions on what are these adorable characters, some would mistaken them as hippopotamus character.

The Moomins is created by the Finnish author, novelist and illustrator, Tove Jansson. They are a family of trolls from her fairy tale books, picture books and comic strip, where they have many adventures with their friends. Apart from books you can also get to know Moomins from animations. These are lovable stories where you will easily fall in love with all the adorable Moomin characters.

Click here to see our Moomin range. 

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